Mayeul Rougevin

Agify

Specification Brief

LinkedIn Content Agent

Autonomous content agent designed to write high-impact LinkedIn posts, build visibility in the AI & medical imaging space, and grow Maarten van der Zee's personal brand.

Brief for

Maarten van der Zee, Coreline Europe GmbH

Brief by

Mayeul Rougevin-Bâville, Agify

Issue date

2025/05/14

Mission Statement

Build and deploy an AI agent that automatically generates high-quality, expert-level LinkedIn posts for Maarten van der Zee, with the following goals:

Boost visibility in the medical imaging and AI ecosystem

Position Maarten as a thought leader and credible expert

Drive relevant profile traffic, speaking invitations, and business opportunities (especially during key radiology events)

Ensure content quality is factually accurate, visually appealing, and in line with the tone and professionalism of the industry

KPI

Average of 3 posts per week

Validation rate by Maarten ≥ 90%

Minimum 10,000 impressions weekly

Average 2,500 profile views per week

Content Scope

The agent must cover:

Coreline Software news and updates (product launches, research, etc.)

Participation in radiology events and conferences (RSNA, ECR, etc.)

Industry news in AI for medical imaging

Scientific updates (e.g., PubMed papers)

Partnerships and strategic milestones

Expert commentary on trends in AI & healthcare

Deliverables

The project will include the following concrete deliverables:

Content Calendar in Notion
A live Notion board will host all upcoming LinkedIn post drafts. Every week, new content will appear automatically. Maarten will simply review the suggestions and select the best posts to publish.

Direct Access to the Agent
The team will have access to the agent via a dedicated chat interface. This allows them to request post drafts anytime something newsworthy happens internally (e.g., product launch, conference, press coverage, etc.).

Automated KPI Dashboard
A real-time dashboard will track key performance metrics including weekly impressions, post frequency, and profile views. This ensures visibility over the impact of the content strategy.

Timeline

Agent Development Complete → May 21

Delivery Phase & Testing → May 21–27

Full Autonomy & Handoff → May 27

By May 27, Agentif will operate fully autonomously — generating high-quality content every week without friction, while your team stays in control.